MindsetAndAttractionMarketing.com teaching attraction marketing

Get your point across to any personality type by answering 4 simple questions could also be rephrased as how to earn your prospects’s trust, build rapport and convince them to take action.

This info is based on educational theorist, David Kolb’s theory on experiential learning - or how we learn.
1. We have a concrete exerience. Example, we drive too fast around a mountain curve and almost lose it.
2. Observation and Reflection on the experience. We think, wow, we almost crashed and died.
3. Abstract concepts of the experience. Maybe we should drive slower next time.
4. Test the abstract concepts. Next time we drive slower and maintain control of the car.

There are 4 basic personality types each with their own values.
1. Sales personalities - persuaders and motivators - 35% of population.
2. Scholastics personalities - focus on objectives and outcomes 18%.
3. Technicals - focus on operations and processes - 25%.
4. Advocates/Marketers or creatives - focus on opportunities - 20%.

Each of these has a different filter for learning.
The 4 questions ARE:
1. Sales ask WHY
2. Scholastics ask WHAT FOR
3. Technicals ask HOW
4. Advocates ask WHAT IF

Let’s take an example message “buy my product”…

Sales asks, why should I?
Answer must have benefits such as, it will save you money, make you more attractive, etc.

Scholastic will ask, what purpose should I buy this for?
Answer with practical results like this product will let you do it better, faster, cheaper…

Techies wil ask, how does this work?
show how it works, how it produces the results, how it is connected…

Advocates/Marketers ask, what if I use this product to…?
Offer suggestions on how the product could be used in other ways besides the obvious.
Like, here’s how you can use your video camera to make money.

Make sure you cover the following points:
Why they should buy
How it will benefit them
What the product/service will do
What it will accomplish
How it does what it does
Creative things you can do with it.

Answer these and you will have all your bases covered in addressing what is important for each personality type.

Posted under Marketing

Someone shared this with me today and it was perfect timing for me.

At first I thought it was going to be another lame ‘FWD’. It’s a 16 minute short film.

A reminder of how each one of us is amazingly powerful, and beautiful and can use our power to make a positive change in the world.

Sometimes we get so caught up in our own sh** and we’re so focused on ourselves that we need to get out of our own heads and remember how something as simple as a smile or sincere compliment can make all the difference. Reminds me of a happy spin on Life is Beautiful.

Validation” is a fable about the magic of free parking. Starring TJ Thyne & Vicki Davis. Writer/Director/Composer - Kurt Kuenne. Winner - Best Narrative Short, Cleveland Int’l Film Festival, Winner - Jury Award, Gen Art Chicago Film Festival, Winner - Audience Award, Hawaii Int’l Film Festival, Winner - Best Short Comedy, Breckenridge Festival of Film, Winner - Crystal Heart Award, Best Short Film & Audience Award, Heartland Film Festival, Winner - Christopher & Dana Reeve Audience Award, Williamstown Film Festival, Winner - Best Comedy, Dam Short Film Festival, Winner - Best Short Film, Sedona Int’l Film Festival.

Posted under mindset

SKITCH.com has a really cool application for Mac OS X users…

It’s in beta form right now.

 You can grab a copy for free.  This is really fun to play with and

makes Mac’s built in GRAB application very vanilla by comparison.

All your shots are hosted on your Skitch.com account making it like

Flickr and Photobucket with various auto URLs available to share

with your friends or on other sites.

Here’s an example I made today.

Uploaded with plasq’s Skitch!

Posted under Tools

Frustrated with your attraction marketing results?

Is your attraction marketing efforts not looking so attractive to you?

 You’ve got your marketing, your AUTORESPONDER, your LEAD CAPTURE PAGE, etc.  What gives?

I see a lot of marketers out there that are just plain doing it wrong.  They are lacking quality, effective training, information and systems. Their focus is in the wrong place and they don’t know how to put all the pieces together to make it work.

Keep in mind, that this industry should be fun and CAN BE SIMPLE if you let it be.

Ask yourself this:  Are you trying for the quick sale?

Or are you working on building your list?

Some of you just had an a’ha moment there

You must remember or realize that out here on the INTERNET, people don’t KNOW you, LIKE you or TRUST you - even to the point they won’t even opt in to your page.  You are a stranger to them and if you are just out there pitching your program you are most likely not getting the sort of results you hoped for.

Here’s an idea: offer free training.  You have to GIVE to GET.

 Generic, but useful, valuable training that others can use to effectively market whatever program they are currently in.  You can offer something like a 7 day training series on how to use video marketing or blogs in your business.

Most people out there just don’t seem to have the patience to do this right.  They are seeking that INSTANT GRATIFICATION and that rarely if ever works out. Especially if you’re in this for serious and for the long haul. Most everyone else out there is just pitching their deal and going for the quick kill.  I and those I partner with prefer to ask you to dance with us and build a relationship.

Decide who your target market is.  For me, it’s fellow network/ internet marketers looking for a better mousetrap, a better system, useful training.  Also, you might target others who have similar interests and backgrounds.  For me, that includes massage/health related fields, fashion/entertainment/music industries in which I have interests/businesses in.  I’m into risk taking, open minded, ready to go renegades as that is how I am.

So how do the pieces fit together? What is each designed to do?

1. Your marketing - paid advertising or free methods like a link in a video or blog.  Whatever you use, their objective is to just get the person to click on your link to take them to your opt-in lead capture page.

2. Capture page - sole purpose is to get them to give their name and email (and maybe their fone #). That’s it. Into your email autoresponder they go.

3. Autoresponder emails - here’s where you offer great value - over deliver and build your relationship with your list. It takes anywhere from a few months to over a year to turn that stranger into a friend or acquaintance. Over time those that like you and what you are about will start emailing and calling you.

At this point, when you send them a link it’s not going to come across as some dude that’s in one of those things, or hey, this guy is pitching me. Instead it’ll be hey, it’s Terry and he’s got something for me to look at . . . I’ll go check it out.  Sure, most of the time it’s not going to be a fit for them, but when it is, BAM! It’s Magic!

People have to get to know you first, then like you and respect you.  It’s all about like minded people attracting other like minded people. Trusting you on a business level enough to wager some capital to take a shot at what you are promoting and join you in your opportunity.  Get away from the idea of mass marketing your system.  Instead, you are marketing your program to your friends and acquaintances.  It’s far easier to work amongst friends than to sell to strangers.

Remember, these are real people like you and me, who have fears and anxieties and issues - let them ease in - teach them the basics and be likable and approachable. There’s no need to waste your time trying to win over skeptics and negative people.  I don’t.

Posted under Marketing

These are really fundamental, basic concepts but they are worth repeating again and again until they are ingrained in your psyche and become your habitual way of being.

1. NEVER STOP LEARNING. The more you grow, the more you know.  This builds the value you have to offer others.

2. FIND MENTORS. Surround yourself with positive role models.  Emulate what they do. Pay attention and apply what they are doing that resonates with you and put your own style and spin on it.

3. CREATE A ROUTINE. By setting aside certain times of the day/week for your activities.  This will make it much easier to stay consistent with your efforts to grow your business.  This is crucial in the early stages when you feel like the return on your time and effort is minimal.  You must water the root to grow the fruit.

4. BE GOOD TO YOURSELF. Take time for yourself in the form of exercising your body and mind, meditating, enjoying your friends and family. Really, all the things that are important to you that are your reasons WHY you are doing this crazy internet marketing business in the first place.

Posted under Marketing, Tools

So, after a year of political “hype” and “pitching” from John McCain  and Barak Obama… the GLOBAL mass media went on an all out SHOCK and AWE WAR campaign to brainwash you about “How FAST THE ECONOMY IS GOING DOWN THE TOILET…”

WHY?

The usual. Most people are so hypnotized they don’t even see it coming anymore. But it’s deliberate…

It’s PROFESSIONAL POLITICS AND MARKETING by VERY POWERFUL groups Who are MASTERS of MANIPULATION.

Watch This Video On How My Personal Economy is Flourishing:

 

So… does Mccain or Obama owns the media? NOPE. Then who does?

Big GLOBAL BANKING institutions like Rockefeller’s group and Morgan’s group and the Warbugs and Rothchilds…OLD money that goes back to the ‘robber baron’ days

They control the people who own FOX, GE (NBC) and Westinghouse (CBS) and Disney (Capital Cities ABC) etc etc.

SO in reality… the Banks own the media… AND the politicians…

Banks and Wall Street. They got themselves into a financial mess…

But it’s alright. No worries mate. It’s always ok. They can always brainwash YOU to think the sky is falling and the world is crashing down around you … This is designed so that you can feel GOOD about paying more in taxes and making less income…

YOUR hard earned money will bail THEM out. And everyone will be led to believe they’re the hero of the day. Mccain and the Republicans will take credit… and so will Obama and the Democrats…

But YOU will end up paying their MONSTROUS, HISTORIC, MEGA-GLOBAL Bailout…

And they will tell you to tighten up… and you’ll think the economy is doing really bad… you’ll be scared senseless… and they’ll take your retirement money, social security and any and all freedom you thought you still had…

And it’s been happening for over 150 years. Nothing has changed except for technology and the speed in which this gets communicated…

I stopped being a part of this SCAM long ago… My economy is always ROCKING. Because I CHOOSE it ROCK…

In summary…

That OLD Broken System is NOT the only game in town…

EVERYONE SHOULD HAVE THIS RIGHT NOW. It’s growing like crazy on autopilot for me because it’s just the PERFECT time…

Study it here:

http://TCLS.SimpleAndAutomated.com

Stop being a victim . . . or even worse a scared whiner and complainer…

YOU have the same options… I quit playing THEIR rigged game… and started playing my own… which helps countless others…

So, MCCAIN or OBAMA

Who’s going to save YOUR Economy?

Posted under Uncategorized

Keeping your sanity in your internet business: How to Avoid Information Overload tip of the week…

Keeping your sanity in your internet business can be a challenge with so much information out there to absorb and sort through.  TMI… too much information.

My tip of the week that saves me countless hours and frustration (i still have all my hair, lol)is to keep your user IDs and passwords for all the sites you go to in an address book.   Email accounts, forums, blogs, advertising sites, business/programs you are in, affiliate sites, and the list goes on.


I’m not talking about a virtual one on your computer, but a real life one.  Like that little black book guys used to keep of all the hot girls numbers they met back before cell phones and the internet.

Before too long, you will likely amass dozens if not hundreds of sites that require an ID and password.

Unless you are some memory whiz, I would strongly consider writing these down to maintain your sanity and save tons of time.

Some people will say, just have your browser save them for you.  This is fine, but sometimes browsers crash or act up.

A hard copy is always a good idea - just make sure it’s kept in a safe place and doesn’t walk off.

I go a few steps further and write in my doctor’s handwriting impression which makes it hard for most people to read, but I can read it. I also don’t  put down the exact words, but rather use memory joggers that are easy for me to remember.

I chose an address book over the generic notebook tip I was told to do for the simple reason I think it’s easier to find things alphabetically by website rather than chronologically (in the order you wrote them down).

Hope this simple but not so common sense tip helps save you tons of time and frustration - it sure has for me.

PS - just like when you’re doing a project on the computer - save often - remember to add a new site/ID/password to your address book at the same time you do it online.

wishing you abundant success!

Terry Carter

http://www.myspace.com/terrypcarter

Posted under Tools