What I Learned at Clickbank Exchange NYC

Clickbank Exchange Event TAKE AWAY TIPS

Ok, so I didn’t personally make this event, but I know someone who did and this is what they took away from it in their own words – good advice for WWN in IM. (What’s Working Now in Internet Marketing).

Mind you, this advice has probably always worked, and will always be good advice to follow:

(my comments are in blue italics)

One serious piece of information that I got from this event, which was especially settling for me was this…

“The major shift that is taking place in the field of Internet Marketing is actually a ‘Good Thing’! One that makes online businesses transparent and genuine to consumers.”

The regulations make ‘dishonest marketers’ scared of losing it all, and it brings the ‘honest ones’ more credibility in the marketplace.”

This is a good explanation for what Branding Yourself includes – keep this in mind when you leave comments, write blog posts, etc. What you say today doesn’t go away tomorrow.

1. Brand Equity – “Be your ‘best self’ while interacting and conducting your business online. In this age of social media technology, ‘everything about you is recorded’. Every comment you make, every opinion you have – everything! You are your ‘brand’ — your personal brand affects your future business dealings.”

2. Transparency - “Be as transparent as you possibly can. Transparency promotes trust, honesty and our best conduct.”

3. Follow Regulations - “Understand and follow regulations. Don’t give the FTC or other regulatory organizations the chance to make your life and business a ‘scapegoat’ in the marketplace.”

4. Retention Equity - “Always put more focus and time into your current customers and clients, before your bring in more new clients. That’s what will keep you in business for 5, 10, or 20 years or more in business. Even in the worst of circumstances.”

5. Value Equity – “Once you have figured out how to pay your monthly bills, the focus should be on building your value equity. Your value equity is what you generously give to your marketplace without expecting money upfront. Be generous.”

This goes without saying – I can’t say I’ve followed this advice to the tee as I’ve focused on offering value before I have ‘figured out how to pay the bills’ from IM efforts. Not saying I’m right or wrong, just didn’t do it this way.

*****

Can’t emphasize #6 enough – although modeling successful people is very important, you need to be willing to believe in yourself and set yourself apart  by being authentic.

6. Maverick Entrepreneur – “Do business the way you want to. Stop looking at your competition all the time and matching everything they offer. Your energy is well spent showing your own authentic personality and your uniqueness will pay you thousand folds’.

Hopefully you can take some of this advice and run with it – or better yet, you are already doing these things. Good for you!