Ok, so I didn’t personally make this event, but I know someone who did and this is what they took away from it in their own words – good advice for WWN in IM. (What’s Working Now in Internet Marketing).

Mind you, this advice has probably always worked, and will always be good advice to follow:

(my comments are in blue italics)

One serious piece of information that I got from this event, which was especially settling for me was this…

“The major shift that is taking place in the field of Internet Marketing is actually a ‘Good Thing’! One that makes online businesses transparent and genuine to consumers.”

The regulations make ‘dishonest marketers’ scared of losing it all, and it brings the ‘honest ones’ more credibility in the marketplace.”

This is a good explanation for what Branding Yourself includes – keep this in mind when you leave comments, write blog posts, etc. What you say today doesn’t go away tomorrow.

1. Brand Equity – “Be your ‘best self’ while interacting and conducting your business online. In this age of social media technology, ‘everything about you is recorded’. Every comment you make, every opinion you have – everything! You are your ‘brand’ — your personal brand affects your future business dealings.”

2. Transparency - “Be as transparent as you possibly can. Transparency promotes trust, honesty and our best conduct.”

3. Follow Regulations - “Understand and follow regulations. Don’t give the FTC or other regulatory organizations the chance to make your life and business a ‘scapegoat’ in the marketplace.”

4. Retention Equity - “Always put more focus and time into your current customers and clients, before your bring in more new clients. That’s what will keep you in business for 5, 10, or 20 years or more in business. Even in the worst of circumstances.”

5. Value Equity – “Once you have figured out how to pay your monthly bills, the focus should be on building your value equity. Your value equity is what you generously give to your marketplace without expecting money upfront. Be generous.”

This goes without saying – I can’t say I’ve followed this advice to the tee as I’ve focused on offering value before I have ‘figured out how to pay the bills’ from IM efforts. Not saying I’m right or wrong, just didn’t do it this way.

*****

Can’t emphasize #6 enough – although modeling successful people is very important, you need to be willing to believe in yourself and set yourself apart  by being authentic.

6. Maverick Entrepreneur – “Do business the way you want to. Stop looking at your competition all the time and matching everything they offer. Your energy is well spent showing your own authentic personality and your uniqueness will pay you thousand folds’.

Hopefully you can take some of this advice and run with it – or better yet, you are already doing these things. Good for you!

Here goes:

Ever notice how whenever someone comes out with a new SECRET technique – whether they’re charging you for it or giving it away for free, that when YOU go to try it, it almost always bombs? Costing you time and money in the process too.

Seems like the technique worked for them in the past tense, now that it no longer produces, they can let the kitty out of the sack and share their ‘SECRET‘ with the world.  Awww, how generous of ya. I guess that means you a good guy a me now follow you and give you money, okeedokie?

I think what the Secret Technique really is, is it’s just a leveraging tool for creating higher value for the person sharing it. It’s like,” Look – I know what I’m doing. I made bank on this little trick.” (Now, because it was a one time, one trick pony) I share it with everybody announcing my greatness to the world and by the way won’t you please pay attention to me? Me,  a person who is successful and savvy. You’ll follow me now? Really? Great! Now check out all these offers I have to sell you! Ah yes, mo’money mo’money mo’money.

Seriously, think about it. If you fall upon a technique or manufacture one with some co-conspirators, you can now show off your paypal transactions and brag about your growing bank account that happened, ‘literally overnight while I was asleep‘. This will suddenly give you street cred and people will think you are on to something big.  They buy in for however you package it. Your real money is now made on selling this ‘not-so-secret-anymore technique’ to the masses as well as building a HUGE email marketing list that a percentage will keep buying the next greatest thing you offer to them. Brilliant.

This is something that I believe needs to be brought up.  I’m tired of seeing so much failure experienced by so many coupled with too much brewhaha and smoke and mirrors by the few who ARE making it.

It seems to me like there is a huge BRIDGE missing in the whole rags to riches stories that are out here in IM Land. Don’t you agree?

I mean, everybody I know (and plenty I don’t) who are ALREADY successful or at least BS-ing their success never seem to mention or acknowledge how or what it was that finally brought them up from the depths of homogenous moneyless amateurism to the sudden ability to make money on command. You know, where they already seem to have made it, claim to tell you how easy it is and how they can (for a price) show you how to do it too?

Funny thing is, every time you buy into one of these things, if you stop to pay attention, you’ll realize that the HOW they are making their money is by selling their story and maybe some techniques and tools along with it. That is NOT the same thing as how THEY made their first money.

Often, it’s claimed that it was a mental shift – a Mindset Change – if I may take liberty there. Like, “the day I decided to be a leader, I was a leader.” Seriously? Come on. I wasn’t born yesterday.

Ok, I’m not going to get all negative and Devon Downer on ya.  I would like to see less hiding behind marketing hoopla and more authenticity. My two cents worth. Keep in mind that none of this will still not guarantee your success :

• Luck
• Persistance
• Consistency
• Motivation and Passion
• Modeling the Right mentors
• Money for tools, advertising, etc

I think advice like pretending to be successful is ingenuous and foolish. Better hope you make it before they peak behind the curtain. Not a good way to present yourself to the world.

By far the most annoying thing I find is those people who hook you with a product that may or may not be good and then you find them promoting a new different  affiliate offer to you everyday till you unsubscribe. My god, if you multiply that by however many ‘guru’s email lists you subscribe to, you’ll be on the  Information Overload Express Train to Crazy Town without a nickel to your name because you foolishly spent every cent on all these conflicting next best gotta-have things.

Phew! Ok, a bit discombobulated rant there but I’m sure I speak for the 1000s of frustrated marketers who are trying to figure out the missing link that separates the winners from everybody else.

If you ARE one of the success stories, why not take this as an opportunity to be a new STAND OUT guy or gal who tells it like it REALLY IS.  Might make even more money while you are at it.

I’ve been busy on other projects so I apologize for not being more consistent on this blog.

You need to understand the principle of  ’CONGRUENCY’ & how absolutely important it is in your marketing.

Sometimes I see people writing all these elaborate things to their list, trying to sell like crazy, inserting phrases or statements or action steps that DON’T really support effortless ‘no friction’ buying by their prospects, and all sorts of other stuff.

Well, in short… STOP DOING THAT!

You are wasting your time, and weakening your power to market.

Your job as marketers is to make it as EASY as possible on your prospects, and to guide them along EACH step of the way.

FRICTIONLESS, BRILLIANT, is the feel you want for your marketing processes.

Here’s an email that PERFECTLY primes my prospects to take the action I want them to take… which is WATCH THE VIDEO.
I’m  not asking them to buy, I’mnot selling them on the system…

I am ONLY leading them one step at a time.

The people who try to lead 5 steps at a time… are not as effective as those who know how to guide along EVERY step.

All we want our prospects to do here is WATCH the video… and it’s our job as marketers to prime them as much as possible to watch the video, but also be eager to buy what we’re offering.

Check out this email I recently sent my subscribers (if you are on my list, this might look familiar):

Hey Buddy,
This video is seriously AWESOME…

http://watchnow.mybeachbumbiz.com

Check this out. It’s a completely free 21 minute video revealing one of the “Secret Systems” my friend Jonathan has been using to generate 417+ leads DAILY for his business on the Internet.

That’s no small # right there.

It’s VERY difficult to explain how much money 417 leads daily is really worth to you…

But let me just tell you there’s basically an UNLIMITED amount of ways for you to profit in YOUR business from that many leads.

Building downlines, affiliate promotions, cross promotions, launches… you NAME it.

Anyways, here’s the video that explains everything…

http://watchnow.mybeachbumbiz.com

I highly recommend you watch the whole thing. The solution

provided at the end is seriously the “Next Level” of where things are going in our industry…

And a total KILLER way to grow your business on autopilot using the Internet.

Speak again soon…

Cheers,
Terry

P.S. haha, I found myself laughing at this video like a hyena. Some parts of Jonathan’s life were so depressing it’s now FUNNY. See…

http://watchnow.mybeachbumbiz.com

It captures their attention, it engages them with a HUGE benefit for their business, it ‘hints’ towards the secret system, it calls them to action to watch the entire video & get the “Next Level Solution” at the end…

Just keep in mind, when you are promoting your business, and anything else… to keep your marketing as CONGRUENT with the action steps you want people to take as possible.

The average person earns $30,000 a year in this country.  Are YOU average? If you are reading my blog, chances are you are not.

If you are a struggling newbie marketer or a seasoned frustrated veteran, you are likely suffering from one of two things:

1. INFORMATION OVERLOAD.  Yes, this is something I can relate to.  There is so much good information and things to learn that you can get stuck in the process of learning without implementing and failing to do the next action steps.
2. You haven’t learned the new SKILL SETS of the world that you MUST LEARN if you want to be successful in the world TODAY.

Take it from my good friend, Jonathan Budd.  Here’s a kid (heck, he’s not a kid, but he is younger than me)  who has made more money in the last 3 years ONLINE than most people will make in their ENTIRE LIFE!  Let me point out, he didn’t start out being successful or rich.  His story of failure after failure reflects my own in many ways.

If you want to know what is working today, then check out this video where Jonathan reveals how to get 417+ Leads Daily.

I’ve been with this system from the start and I can tell you that it is more incredible than ever!  Far from some generic static cookie cutter site, this is truly cutting edge technology and  it just keeps getting better and better.

Enter the Blue Ocean – you are the only fisherman in an ocean full of fish.

A Blue Ocean is an uncontested market place. A Blue Ocean offers new opportunity for profitable and rapid growth to an entirely new market. In a Red Ocean market, everyone is just talking a different version of the sames thing to the same group of people VS a Blue Ocean where you guide new people over to your primary program.

Advertising in a new market – like all those high quality professional friends and acquaintances who you’d love to share this sort of business model with but haven’t due to the stigma of unprofessionalism and distaste by the majority of people who don’t truly understand the concept.

Example of a Blue Ocean:

Cirque Du Soleil. They entered the circus business when it was a failing industry. Leaders like Ringling Bros were losing money.  The founders of Cirque Du Soleil reinvented the circus – eliminating the animals and brought in a whole new type of customer – the kind that is willing to spend $50-100 for theatre or opera.  They experienced rapid growth and profit because they tapped into a Blue Ocean customer base in an existing Red Ocean.

So why all the talk about Colored Oceans?

Let’s start with taking a look at the

STATE OF THE INDUSTRY:

Overwhelmed by Information Overload +  People not knowing the big vision + not entrepreneurs+not knowing how everything fits together = Lack Of Duplication.

Toss in ‘program hopping’, ‘guru worship’ and ‘useless training’ and most people lose time and money and get nowhere.  On the other side, leaders are frustrated by lack of duplication on their teams, wearing too many hats and getting burned out.

To be a Top Producer you must focus and master 1 or 2 methods. Get it to the stage that you semi-automate them, the move to another tactic. Don’t try to be a jack of all trades and master of none.  That leads to frustration and ultimately failure.

Attraction Marketing = Mindset, skills, charisma, confidence.  This is not easy to duplicate. Much of what you see as attraction marketing out there is actually repelling more than attracting due to people misunderstanding how to go about it.

Funded Proposals – many people are hip to this now – need subtly due to it’s decreasing effectiveness.

A Massive opportunity is here – but need New Tools and a New Vision.

Enter the Blue Ocean.  This is actually nothing new – it’s been working offline for years.

A Harvard Business Review article talked about the Red Ocean / Blue Ocean concept.  You can download the >>>HBR Blue Ocean Strategy PDF here<<<

The VISION:

Web 3.0: A new way to do marketing and business. . . A New distribution channel.  Seeing the elimination of the dirty terms Home Based Business, Make Money At Home and Scam.

P2P (peer to peer) verses B2B (business to business) or B2C (business to consumer). With P2P we interact with each other to introduce and sell products and services.

A perfect example of this came online 10 years ago.  It was Ebay. Ebay created a professional environment that was easy to use, a safe community and the average individual could harness it’s power.

A recent example of the power of the individual over a Big Corporation was Ashton Kutcher’s bet to see if he or CNN could get a million Twitter followers first.  In my opinion, not the best example of an individual David vs Goliath, but it did get Big Corp’s attention … Expect them to want to be partnering with individuals within the next 5 years.

Early adapters and risk takers like Dan Kennedy, Frank Kern and Russell Brunson make more money in a month than most people make all year.

The question arises, if it’s so good, if the money is so good, then why aren’t more people doing it?

• Lack of professionalism
• Avoiding warm markets
• No duplication
• No mass attraction
• Lack of understanding where to start
• Fear of being scammed
• Lack of safety and trust and
• Wasting valuable time and money.

These are reasons why it’s not VIRAL  . . . yet.

In my next post, I’ll discuss a solution that’s available right now.

Have you ever wondered how people send those personal direct messages after you follow them?

Well, here’s the answer. Most likely they’re using TweetLater to do the heavy lifting for them.

Tweet Later is a killer 3rd party Twitter application that has both free and paid versions.

Serious internet marketers who are using Twitter should utilize this immediately.

Twitter is fast becoming a powerful force in the social media world along with Facebook.

A word to the wise.  Use good judgement in your auto response message. I see too many
ignorant marketers pitching their sales page, breaking a fundamental rule of attraction internet marketing:

Building relationships and offering  something of value.

Invite them to check your YouTube channel, Facebook profile or blog for example.

Go sign up and manage all your twitter profiles today:

http://TweetLater.SimpleAndAutomated.com

Free Internet Marketing Training:

http://TerryPCarter.com

Follow me on Twitter:

http://Twitter.TerryPCarter.com

Cheers!

Terry

Little Ticket To Wealth is an awesome little traffic source that is a $100 one time cost  and $10 per month hosting.  Leaders looking for a system to get their team plugged into for traffic generation as well as a solid FUNDED PROPOSAL need look no further.

Compared to other site that charge $100 per month every month to email 10-20K leads each month, the value here is apparent.

One major issue with buying leads for marketers is figuring out what to do with them once they buy them.  Autoresponders like AWEBER and Get Response will cancel your account if you try to import lead lists.

Little Ticket to Wealth solves this issue by offering two optional bulk email import friendly autoresponders.  The do-it-yourselfer is just $20 a month making it cost just a dollar a day to email 150,000 leads per month.

For those looking for total automation, $50 will get you the Done For You system. All you have to do is provide your link to whatever you are promoting and the system operator takes care of all the details for you.

Little Ticket To Wealth allows the marketer to create up front cash flow by monetizing their list building by paying out $100 per sale (after passing up your first 2).

The way I am using this system is I send a broadcast to my leads on day one promoting Little Ticket To Wealth with the provided ad copy in the back office.  The next day I drive traffic to my lead capture page or primary program.  On day 3 I will email 5000 leads the Little Ticket To Wealth again and so on.

You can check it out here:

http://150kLeads.SimpleAndAutomated.com

If an internet marketer produces some killer content  and no one ever sees it, does he make any money?  The answer is no. You need to syndicate your content.

Content Syndication. First off, what the heck does syndicating content mean?
In the context of internet marketing, an example of content is an article or video or blog post you make.

Syndication – means to publish or broadcast material (content) simultaneously  in a number of channels.  Traditionally this would be TV, RADIO, NEWSPAPERS – think ABC for TV and the associated press for newspapers. But for online marketing purposes, we’re talking about video sites, social media sites, social bookmarking sites etc.

So when you make, say, a video and want to syndicate it – you first upload it to youtube, then blast it out to other video sites using tubemogul or trafficgeyser. Then you can post it to your blog and then ping your blog to sites like Digg and Propeller. Also twitter it and post a notice or bulletin on facebook and myspace.

Here’s a video i made to explain if you don’t like to read:

What this does is announce to the world wide web your content from a multitude of high ranking sites, thus increasing your chances of having people see it, because it doesn’t matter how good your content is for marketing purposes if no one ever sees it.

Very Important that you don’t syndicate crap because it will hurt you. For example, posting  blatant ‘rah rah’ marketing and promotion of your program turns people off. People are so done with that stuff.

3 things your content should be, or combination thereof:

People want to go to internet to be:
1. Educated
2. Enlightened or Uplifted
3. Entertained

Your content should be educational, enlightening, entertaining, or a combination thereof. No one wants to be pitched to, they just want your help.

So post quality content – it’s judged by your audience – any promotion in it, then it’s going to tank. Make great videos, cover what’s hot right now.  Do social research and  find your target audience and find their pain/problems/issues and then address them by providing solutions in the form of information or training they need.

Remember, the World Is Watching…. but not for long if you syndicate garbage.

Follow me on Twitter

http://www.Twitter.com/terry_carter

Have you seen our team’s personal Pay It Forward Movement?

If you are a proud owner of an iPhone or iPod Touch and

love to do video marketing, then you will have some fun

with the new app released by Animoto.

Get it here:

Animoto iPhone App

For those who don’t know about Animoto,

Animoto is a video site that allows you to upload pictures,

pick music and have their software make a cool 30 s

econd mix/remix for you for free.

Here’s an example of a video I made using their service:

Create Animoto video shorts on-the-go with Animoto’s new, free iPhone app.

Just snap photos and use the app to turn them into vids right there on your phone.

Birthdays, nights out on the town, your pretty new thing, at a restaurant with friends…

anything you have/take pics of!

http://iphone.animoto.com