As the cream rises to the top and we see a new batch of ‘gurus’ [cringing as I use that word], the newbies and not so newbies are missing the boat by focusing on the wrong things and going about this the wrong way by trying to emulate them when they don’t have the experience or clout to pull it off.

Sure, there’s a place for personal branding but  what I’m seeing is little egos trying to be big, while other people’s objectives seem to be a desire to become the latest reality internet star. If that’s what they want and they’re just wanting attention, so be it. But if your goal is to build a long term sustainable business, then pay attention.

I’ve heard people call this erroneous concept Ego Branding marketing, where, let’s face it, most of us are coming across as lame, desperate, corny Gong Show rejects.  It’s no wonder they’re not seeing duplication in their efforts and business – which from what I’ve seen, is a blessing in disguise.  The medium where this is most apparent is obviously video marketing.  By no means am I saying stay away from making a YouTube video for your business.  What I am suggesting is that you understand the role it plays in your business before you hit record.

This ego branding is directly conflicting with the concept of ATTRACTION MARKETING.  People come of as amateurish and NOT COMPELLING at all.  Don’t get me wrong, stories are good and sharing yours is a part of the attraction process.  Letting people get a taste of who you are and what you are about is what the attraction marketing part is.  What most of this Ego Branding marketing is doing is REPELLING other people.  You could almost say, the way ego marketing is being implemented by most people is the exact opposite of Attraction Marketing.  Talk about self-sabotage of one’s business.

The goal is not to get EVERYONE in the world to follow you or join your tribe. You are only wanting those like minded souls you resonate with.  Once that’s accomplished, let them know what you have to offer in the form of information, training and support – AKA, ‘if you want to work with me, or find out more, click here.’

That’s where your ego steps aside and you let the duplicatable marketing funnel/machine take over – you know, the part that everyone can do. . . the Tools that we all use – autoresponders, capture pages, marketing copy etc.

So remember, the object is to find like minded people who are seeking out information and partners to grow and prosper with, not attempt to vainly entertain or impress with your talents or lack thereof.

Parting thought: Targeted info in front of targeted eyeballs = successful business. Loverage + Leverage = Freedom

A former chairman of the NASDAQ and creator of the biggest discovered ponzi investment scheme that ran for decades, Madoff abused the trust he instilled in friends and investors to the tune of 50 to 60 billion.

Although when the dust settles, it’ll probably be a lot less than that since many earlier investors actually made more than they ever put in.

Sources say how he came across as genuine, trustworthy, caring, etc. The kind of qualities usually reserved for the deceased. You know, how most everyone is held up as more wonderful than they really were when they were still alive.

+++++++++++++++++++++++++++++++++++

As Attraction Marketers, building Trust is paramount to any lasting success in this industry. For the unscrupulous, it can be tempting to abuse it once gained. Social proof and pictures of cash and checks and results can go a long way into getting people to think you are a nice guy and one to be a business partner or team mate with.

You can never really know someone. Even ‘business associates’ can be duped by others and by association, can damage their own reputation and integrity.

If you’re in this business long enough, you will experience your share of bullshit companies, charlatans and the like, the lure of ‘leveraged wealth’ attracts more than the average amount of wolves wearing sheep’s threads.

Any marketer who knowingly promotes a bad opportunity or tool is guilty of the worse offense – like Madoff. . . which is abusing the trust you’ve built in your peers/teammates for your own selfish gain… it borders on sociopathy.

+++++++++++++++++++++++++++++++++++

But I am not here to try and discourage you. I am saying, don’t become blind to hype or greed or giveup your power to a guru or cultish company.

Don’t put all your efforts into one income source. As an internet marketer, don’t just rely on one program or company – programs go stale, companies change comp plans or go under.

Be more well rounded – direct sales, network marketing, affiliate marketing all have their advantages and if you do it right, they can compliment each other synergistically.

Also, don’t be overly eager to hype someone else up who you don’t personally have a pre-existing relationship with. Affiliate marketing gurus like Mike Dillard and Frank Kern are probably safe, but lesser knowns or unknowns, I would use caution and reservation until you feel comfortable with their reputation. Because your reputation is based in large part by the company you keep.

Have you ever wondered how people send those personal direct messages after you follow them?

Well, here’s the answer. Most likely they’re using TweetLater to do the heavy lifting for them.

Tweet Later is a killer 3rd party Twitter application that has both free and paid versions.

Serious internet marketers who are using Twitter should utilize this immediately.

Twitter is fast becoming a powerful force in the social media world along with Facebook.

A word to the wise.  Use good judgement in your auto response message. I see too many
ignorant marketers pitching their sales page, breaking a fundamental rule of attraction internet marketing:

Building relationships and offering  something of value.

Invite them to check your YouTube channel, Facebook profile or blog for example.

Go sign up and manage all your twitter profiles today:

http://TweetLater.SimpleAndAutomated.com

Free Internet Marketing Training:

http://TerryPCarter.com

Follow me on Twitter:

http://Twitter.TerryPCarter.com

Cheers!

Terry

Little Ticket To Wealth is an awesome little traffic source that is a $100 one time cost  and $10 per month hosting.  Leaders looking for a system to get their team plugged into for traffic generation as well as a solid FUNDED PROPOSAL need look no further.

Compared to other site that charge $100 per month every month to email 10-20K leads each month, the value here is apparent.

One major issue with buying leads for marketers is figuring out what to do with them once they buy them.  Autoresponders like AWEBER and Get Response will cancel your account if you try to import lead lists.

Little Ticket to Wealth solves this issue by offering two optional bulk email import friendly autoresponders.  The do-it-yourselfer is just $20 a month making it cost just a dollar a day to email 150,000 leads per month.

For those looking for total automation, $50 will get you the Done For You system. All you have to do is provide your link to whatever you are promoting and the system operator takes care of all the details for you.

Little Ticket To Wealth allows the marketer to create up front cash flow by monetizing their list building by paying out $100 per sale (after passing up your first 2).

The way I am using this system is I send a broadcast to my leads on day one promoting Little Ticket To Wealth with the provided ad copy in the back office.  The next day I drive traffic to my lead capture page or primary program.  On day 3 I will email 5000 leads the Little Ticket To Wealth again and so on.

You can check it out here:

http://150kLeads.SimpleAndAutomated.com

I’ve come up with a few key ingredients that create the success we are looking for in this highly lucrative and rewarding field of attraction marketing:

1. Posture : You hear it all the time,” I’m a newbie.” NO NO NO!

Nothing will kill your chances more quickly than proclaiming to the world that you’re new at this.

Interpretation: I have no clue on what I’m doing so I couldn’t possibly be of any help to you in fulfilling your goals and dreams. . . Next.

Sure, we all have to start from somewhere, but you don’t need to broadcast your lack of knowledge to the world – it comes across as socially inept.

It doesn’t take but a week or two to become familiar with a form of online marketing that will allow you to know ‘a lot more’ than most people and thus you can create a bit of expertise, thus making you a non-newbie.  You can go inside a training site like our global mentor’s team training site and pick just one method of marketing and have it down with confidence within a week.

The second part to posture is to be yourself . . . that is, your best, professional self.  By all means, model traits of successful people that you like and imitate their characteristics and qualities, but be your own person. Speak your own words. You need to have congruency from start to finish in the style and words you use and speak – from your capture page, to follow up emails to any other marketing you do.

2.Attraction marketing using the team approach verses being the sought after guru.

Whether you are sending an email, calling a person on the phone or publishing a video. . . Understand that people are all asking the same questions, either in their head or directed towards you:

Do I trust this person?

Do I like this person?

and Can I do this?

If you come from a team approach, people aren’t going to be intimidated and turned off by feeling they have to become some amazingly talented guru and take years to attain that status.  Also, remember, prospects and leads are REAL PEOPLE, just like you – so treat them with respect. It may be a numbers game, but don’t treat the person as such or you’ll be stuck in that 97% catagory of failures in this industry. If enough people start doing things right, that number will drop DRAMATICALLY.

3. List Building: Critically important.

I can’t stress enough how important it is to build your own list using your own autoresponder such as Aweber. Your List is the most valuable piece of real estate in your internet marketing business.  With it, you can promote any program you choose . . . you have full control over what your list sees and doesn’t see.

Just remember, don’t abuse it by constantly trying to push a sale on them or your list will soon vanish into thin air. A good ratio is to provide 80 to 90 percent valuable training content to 10 percent promoting.

Notice I didn’t say selling or pitching because if you’re doing it right and building a relationship with your list – and building likability and trust – then when an opportunity comes along you want to share with your list, it becomes more like a friend suggesting a cool new gadget or movie rather than some unknown annoying salesman trying to get into your wallet.

4. Offer Value and Relative Content.

People want to join others who seem to know what they’re doing and offer value in the form of training or motivation or leadership.  You only get what you give, so give with abundance. A lack mentality has no place in this arena.

5. Know your Why/ Purpose/ Passion.

This really applies to whatever you do in life. What are your reasons for wanting to do this? Take the time to discover what it is that you want to do in your life, the mark you want to leave, then decide what path will take you on the journey you desire.  If it involves helping a lot of other people realize their own freedom from money worries and more time to enjoy life, then attraction marketing might just be a good fit for you.

Check me out on YouTube:

http://YouTube.TerryPCarter.com

Twitter:

http://Twitter.TerryPCarter.com

Learn how to effectively leverage your time and energy and resources by getting high quality, high value training and mentorship from those who are already successful and in the trenches on a daily basis finding and sharing what works and what doesn’t.

Are you going to sit around and wait for President Obama to save the day and bail YOU out?  If you are, you are in for a rude awakening with an uncertain timeline.

With more and more people losing their jobs and businesses and entire industries going under, the need to find a better way, a different way, to make a living is imperative.

Welcome to the age of communication. The Internet.  YouTube, FaceBook, Twtitter, Blogging, SEO, Social Media…. ATTRACTION MARKETING.

Learning the art and science of internet marketing can save your lifestyle from going down the toilet with the economic climate.  Those of us who are already making a full time living on the internet know what I’m talking about.

Those who HESITATE….. GET LEFT BEHIND.
Don’t be one of them.Movers and shakers are who we are (or in some cases, becoming) and
we AREN’T adversely affected by the Tanking Economy.

Find out what we do – and if you’re like minded and resonate with us,
perhaps consider teaming up with us.

http://www.TerryPCarter.com

follow me on Twitter:
http://www.Twitter.com/terry_carter

[Google AP article excerpt:

Even as the Google tightened its belt, its fourth-quarter revenue climbed 18 percent to $5.7 billion. It's the first time since Google went public in 2004 that its quarterly revenue growth has been less than 30 percent, but it was still a double-digit increase in a backpedaling economy]

Most people don’t get what Web2.0 is all about or how to use it in their internet marketing ornetwork marketing businesses. Well, to help you understand the big picture a bit more, I found this COOL video that explains it in under five minutes…

Learn All About Web2.0 and FREE Social Networking In Under 5 Minutes…

For more detailed information on how to use web2.0 & social networking in the totally selfish pursuit of cranking out gobs and gobs of ridiculous cash flow from the comfort of your underwear, rain or shine, strong economy or devastating depression, then stop by our Free Internet Marketing Training site and learn some simple leverage skills . . . . then apply them using our

Pay It Forward system and get ready to retire to paradise…

;-D

Is your attraction marketing efforts not looking so attractive to you?

 You’ve got your marketing, your AUTORESPONDER, your LEAD CAPTURE PAGE, etc.  What gives?

I see a lot of marketers out there that are just plain doing it wrong.  They are lacking quality, effective training, information and systems. Their focus is in the wrong place and they don’t know how to put all the pieces together to make it work.

Keep in mind, that this industry should be fun and CAN BE SIMPLE if you let it be.

Ask yourself this:  Are you trying for the quick sale?

Or are you working on building your list?

Some of you just had an a’ha moment there

You must remember or realize that out here on the INTERNET, people don’t KNOW you, LIKE you or TRUST you – even to the point they won’t even opt in to your page.  You are a stranger to them and if you are just out there pitching your program you are most likely not getting the sort of results you hoped for.

Here’s an idea: offer free training.  You have to GIVE to GET.

 Generic, but useful, valuable training that others can use to effectively market whatever program they are currently in.  You can offer something like a 7 day training series on how to use video marketing or blogs in your business.

Most people out there just don’t seem to have the patience to do this right.  They are seeking that INSTANT GRATIFICATION and that rarely if ever works out. Especially if you’re in this for serious and for the long haul. Most everyone else out there is just pitching their deal and going for the quick kill.  I and those I partner with prefer to ask you to dance with us and build a relationship.

Decide who your target market is.  For me, it’s fellow network/ internet marketers looking for a better mousetrap, a better system, useful training.  Also, you might target others who have similar interests and backgrounds.  For me, that includes massage/health related fields, fashion/entertainment/music industries in which I have interests/businesses in.  I’m into risk taking, open minded, ready to go renegades as that is how I am.

So how do the pieces fit together? What is each designed to do?

1. Your marketing - paid advertising or free methods like a link in a video or blog.  Whatever you use, their objective is to just get the person to click on your link to take them to your opt-in lead capture page.

2. Capture page – sole purpose is to get them to give their name and email (and maybe their fone #). That’s it. Into your email autoresponder they go.

3. Autoresponder emails – here’s where you offer great value – over deliver and build your relationship with your list. It takes anywhere from a few months to over a year to turn that stranger into a friend or acquaintance. Over time those that like you and what you are about will start emailing and calling you.

At this point, when you send them a link it’s not going to come across as some dude that’s in one of those things, or hey, this guy is pitching me. Instead it’ll be hey, it’s Terry and he’s got something for me to look at . . . I’ll go check it out.  Sure, most of the time it’s not going to be a fit for them, but when it is, BAM! It’s Magic!

People have to get to know you first, then like you and respect you.  It’s all about like minded people attracting other like minded people. Trusting you on a business level enough to wager some capital to take a shot at what you are promoting and join you in your opportunity.  Get away from the idea of mass marketing your system.  Instead, you are marketing your program to your friends and acquaintances.  It’s far easier to work amongst friends than to sell to strangers.

Remember, these are real people like you and me, who have fears and anxieties and issues – let them ease in – teach them the basics and be likable and approachable. There’s no need to waste your time trying to win over skeptics and negative people.  I don’t.

1. NEVER STOP LEARNING. The more you grow, the more you know.  This builds the value you have to offer others.

2. FIND MENTORS. Surround yourself with positive role models.  Emulate what they do. Pay attention and apply what they are doing that resonates with you and put your own style and spin on it.

3. CREATE A ROUTINE. By setting aside certain times of the day/week for your activities.  This will make it much easier to stay consistent with your efforts to grow your business.  This is crucial in the early stages when you feel like the return on your time and effort is minimal.  You must water the root to grow the fruit.

4. BE GOOD TO YOURSELF. Take time for yourself in the form of exercising your body and mind, meditating, enjoying your friends and family. Really, all the things that are important to you that are your reasons WHY you are doing this crazy internet marketing business in the first place.